Private pilot · now onboarding
Meta Ads, read clearly.
Adlytica reads your Meta Ads, Google Ads and GA4 together, scores every campaign against the platform conditions it launched into, and tells you what to change next. You approve. Nothing moves without you.
Prospecting · Advantage+ sales
Cost per purchase fell for 9 days while spend held. Out of learning, room to grow.
Retargeting · Catalog
Same three creatives for 41 days. Frequency is rising and click-through is sliding.
Spring promo · Ad set B
Meta reports 14 purchases. Your store recorded 4 from this ad set via UTM.
Why Adlytica
Dashboards show numbers. You need answers.
Every morning, anyone running ads asks the same three questions. Adlytica answers them in plain language.
What changed?
Shifts in cost, delivery and conversions across Meta, Google Ads and GA4, ranked by how much money they move.
Why did it change?
Creative fatigue, learning phase, budget shocks, attribution gaps or a platform-side shift. Each one explained, with the evidence.
What should I do?
A specific change, sized and previewed: the budget, the ad set, the creative. Approve it and Adlytica applies it.
How it works
From connected account to approved change in four steps.
Connect
Sign in with Meta and Google. Adlytica starts with read access. Write access is asked for only when you choose to manage ads from the app.
Read
Campaigns, ad sets, ads, creatives and GA4 sessions land in one model. Platform-reported results sit next to orders your site actually recorded.
Score
Each campaign and ad gets a 0 to 100 score, judged against peers from the same launch period and the same platform rules.
Approve
Proposals arrive with a preview of the exact change. You approve, edit or dismiss. Every outcome teaches the model.
Time-aware scoring
Scores that know when an ad was born.
Meta keeps changing how delivery works: new retrieval systems, Advantage+ defaults, learning phase rules, attribution windows. A rulebook written last year is already out of date.
- Judged in context. An ad is compared with peers launched under the same platform regime, not with today's averages.
- Learns from outcomes. When a proposal is applied, Adlytica checks what happened next and updates how much it trusts that kind of advice.
- Starts with real experience. Priors come from live e-commerce accounts: learning needs about 50 conversions a week, budget steps of 20% or less, creative variety matters.
- Explains every number. Each score shows the signals behind it, so you can disagree with evidence.
Each dot is scored against the others of the same colour.
True ROAS
What the platform reports, next to what actually sold.
Ad platforms count conversions their own way. Adlytica matches UTM-tagged sessions and orders in GA4 to each campaign, so decisions rest on revenue you can see in your store.
- Both numbers, side by side. Reported and observed results, with the gap called out.
- Consistent tracking. Ads built in Adlytica carry clean UTM tags by default.
- Your choice of truth. Score on platform data, observed data, or a blend.
Ad management
Build and run campaigns without leaving the read.
When a proposal says "launch", "pause" or "shift budget", you can do it right there, using Meta's current campaign structure.
The builder checks Meta's rules before anything is sent, for example that ad sets under one campaign budget share an optimization goal, or that a catalog campaign has its catalog attached.
Safety by design
Your ad account, your call.
Adlytica proposes. You decide. Automation is opt-in, capped and reversible.
Preview first
See the exact before and after of every change, including spend impact, before it is sent.
Explicit approval
No proposal is applied by default. Optional auto-apply has per-account budget caps.
Full audit log
Who changed what, when, and why. Every write is recorded and exportable.
Undo
Budget, status and schedule changes can be rolled back from the same screen.
Built on Claude
Numbers from code. Reasoning from Claude.
Adlytica uses Anthropic's Claude as its reasoning layer. Metrics, scores and budgets are calculated deterministically, so they are exact and repeatable. Claude reads those results the way a senior media buyer would, and writes the explanation and the plan.
The engine calculates
- Metrics and true ROAS
- Regime-aware scores
- Budget and rule checks
- Outcome tracking
Claude reasons
- Why a score moved
- What to change, and how much
- Plain-language morning brief
- Answers to your questions
Pricing
Simple plans. Start with the pilot.
Starter
For a single brand
- 1 ad account per platform
- Daily morning brief
- Scores and proposals
- Email support
Pro
For growing brands
- Up to 5 ad accounts
- Ad management from the app
- True ROAS with GA4
- Alerts and capped auto-apply
- Priority support
Agency
For teams managing clients
- Unlimited ad accounts
- Team roles and audit export
- Client-ready reports
- API access
Pilot accounts are free during the private pilot. Pricing will be published before general availability.
Questions
Good to know.
Will Adlytica change my ads on its own?
No. By default every change is a proposal you preview and approve. Auto-apply exists only if you switch it on, and then only within limits you set per account.
What access does Adlytica need?
Read access to your ad accounts and GA4 property to start. Write access to Meta or Google Ads is requested only if you want to manage campaigns from the app. You can revoke access at any time from Meta, Google or Adlytica.
How is my data handled?
Access tokens are encrypted at rest and all traffic is encrypted in transit. This site sets no tracking cookies. We do not sell data or use it for advertising. Claude processes account summaries to write explanations and proposals; it does not get your login credentials. See the privacy policy.
Why are reported and observed results different?
Ad platforms use modelled and view-through conversions and their own attribution windows. Your store and GA4 only see sessions that arrived with tracking. Neither is wrong; Adlytica shows both and lets you choose which one drives decisions.
How do I delete my data?
Disconnect and delete from settings, or follow the steps on our data deletion page. We erase account data within 30 days.
Request access
Join the private pilot.
We are onboarding a small number of e-commerce brands and agencies running Meta Ads. Tell us a little about your accounts and we will reply from hello@adlytica.app.